Given the chaos of social media as of late, it seems important that I start using this. If you know me in real life or have been following me online, you know that this season has been truly terrible. My little unincorporated village, Swannanoa, is considered ground zero for Hurricane Helene. Before September, locals called it “Swanna-nowhere,” now people all over the world know the name. 

You struggle to maintain a consistent look and feel. It seems like every time you have put something together you’re starting from scratch. You spend precious time searching for appropriate artwork, fonts, colors, and missing files just to make a simple document or social media post.

One of the first steps to building a relatable brand, is defining the core values. These need to be values your business both strives to be, but also confidently delivers. Think of them as a foundation for everything you do, what your promise to your audience. Below are some examples: