ILLUSTRATION, LABEL DESIGN AND PACKAGING FOR ELEMENT TREE ESSENTIALS BOTANICAL COLLECTION.

ETE wanted to release a new Botanical Collection filled with fresh, floral scents and topped with pressed flowers. This collection needed to feel very romantic with a touch of whimsy and wanderlust, so I chose the amber glass and bronze lid. Each illustration was created by hand with micron pens. The fragrance titles were also hand-traced to give it a more organic feeling and flow better with the illustrations. The paper for the labels was chosen to enhance the sketchbook-like feel. Each of these elements work together to reinforce that their brand/products are nature-inspired, artisanal, and handmade.