Swannanoa Grassroots Alliance is a community-led organization connecting people and resources in the wake of Hurricane Helene.
SGA is a collaboration of neighbors, local nonprofits, businesses, and churches actively working to inform the community and support relief, recovery, and rebuilding efforts in the Swannanoa Valley.
I had the honor of helping to form the organization, but also to design the brand, the website, and create content for social media channels.
Because this brand was created in an active emergency situation, it didn’t exactly follow my typical brand process or logo ideation. At the time the was created I was working off of donated starlink devices and battery banks with no power, water, and limited cell service. Our immediate goal was to help our community find daily resources like food, water, and medical services.
The brand colors were decided upon based on what t-shirts our local printer had in stock, and also what brand recognition we could build upon from existing local groups within our coalition.
